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WHAT IS ONLINE REPUTATION AND HOW TO MANAGE IT

WHAT IS ONLINE REPUTATION

online reputation managementOnline reputation refers to the perception that others have of a person, brand or company in the digital world. Today, the internet is a fundamental space for social and commercial interaction, making online image a critical part of overall reputation.

Online reputation can be influenced by a variety of factors, such as social networks, search engines like Google, discussion forums, review sites and news. If these channels contain negative or misleading information about a person or company, online reputation can be severely damaged.

It is important to constantly monitor online reputation and take steps to improve it. This involves not only correcting erroneous or negative information, but also developing a content marketing and social interaction strategy to promote positive and relevant information.

Online reputation management can be a complex and difficult task, which is why many individuals and businesses seek professional help from agencies specializing in online reputation management. These companies offer services to monitor online reputation, build a positive image and protect their clients' online privacy. Ultimately, online reputation can influence how a person or company is perceived in the digital world, and it is essential to take care of it in order to maintain a solid and professional image online.

How to manage online reputation

It is important to manage online reputation because most people and companies have an online presence and this can influence how they are perceived by others. A negative or damaging online image can affect reputation, personal and professional relationships, as well as business and employment opportunities.

In addition, search engines, such as Google, are often the first point of contact for many people seeking information about someone or something, which makes online reputation even more important. If negative or misleading information appears in search results, searchers are likely to steer clear of that person or company.

That is why it is important to be able to count on a professional company like Olvidalia that can remove harmful content from the internet and generate new positive content that gives a good online reputation.